David Wright
Managing Director

Tel: 01403 786601

David Wright is Managing Director of Emergency Lighting Products Limited and is also Managing Director of Jordan Reflectors Limited based in Basildon, Essex.

David started his career in Research and Development with Thorn Lighting followed by eight years managing the lighting laboratories at BSI (British Standards Institution).

He later joined Existalite / Thomas & Betts as Technical Director and was promoted to Managing Director while also handling the Group roles of European Product Manager and World Standards Manager.

David joined the Jordan Group in 2003 initially as Managing Director of Emergency Lighting Products Limited but took control of both Jordan UK companies in 2009.

David is Chairman of ICEL Council, a member of the LIA Council and a Director of Lumicom.

David Wright - Managing Director

David Wright – Managing Director

Paul Shoobridge
Sales Director

Tel: 01403 786601

Paul has been a key member of ELP Ltd since 2007 and brings with him a wealth of experience in the lighting industry.

Previous roles have included Technical Sales, Key Account Management and Business Development Management across 18 years.

Paul’s vast experience of luminarie design, LED lighting, lighting controls, emergency lighting and manufacturing processes is matched only by his drive, energy and good humour.

Paul is responsible for Sales and Marketing within ELP Ltd including selling to OEMs, managing the sales team and business development.

Paul Shoobridge - Sales Director

Paul Shoobridge – Sales Director

Simon Watson
Operations Director

Tel: 01403 786601


Simon has been with ELP for nearly 20 years – from day one, in fact! He joined the organisation as Production Manager, held the position of Operations Manager for over 10 years and is now Operations Director. Prior to joining ELP, Simon also worked within the lighting industry so has an awful lot of experience.

Simon is responsible for the day-to-day running of all manufacturing, production, conversion, laboratory and purchasing activities.

Simon Watson - Operations Manager

Simon Watson – Operations Director

Barbara West
Finance Director

Tel: 01403 786601

Having previously worked as an accountant in the motor trade for prestige dealerships Barbara has been with us since 2011. Barbara is responsible for overseeing all accounting functions at ELP. This includes monthly and year end accounts and Human Resources services.

Born in Sydney, Australia, Barbara moved to London and now lives locally.

In her spare time, Barbara enjoys Ballroom and Latin Dancing. 

Barbara West - Finance Director

Barbara West – Finance Director

Martin Afford
Technical Manager

Tel: 01403 786601

Martin is Technical Manager for both Emergency Lighting Products Ltd and our sister company Jordan Reflectors Ltd. He has worked in the lighting industry for over 20 years. Martin manages our design team and project leads all new lighting products.

Martin’s technical expertise is considerable – he is a member of several industry committees, including the DALI Technical Working Group, BSI EL/001/1 Emergency Lighting Standards Committee, LIA Technical Board and LED Applications Committee.

Martin is also vice-chairman of the ICEL Emergency Lighting Technical Committee.

Martin Afford - Technical Manager

Martin Afford – Technical Manager

Trevor Girt
Sales Manager (North)

Tel: 01403 786601

Trevor has been a member of the Jordan family since 2003 and in the lighting industry since 1992. He has a strong electrical background which includes time spent lecturing in electrical engineering and lighting. Trevor has also spent time as a Technical and Production Manager elsewhere in the lighting industry.

Much of Trevor’s experience has been in a technical capacity which enables him to provide an all round service to his customers in his role as Sales Area Manager. Trevor is very much at home discussing the most in-depth technical requirements with consulting engineers and architects.

Trevor is a member of the Institute of Lighting Engineers (MILP) and the Engineering Council (Eng Tech) and his geographical area of responsibility takes him from Birmingham north and into Scotland.

Trevor Girt - Sales Manager

Trevor Girt – Sales Manager

Ashley Ives
Sales Manager (South)

Tel: 01403 786601


Ashley has 30 years’ experience in the lighting industry, 8 of which involve working in OEM sales specifically in the Emergency Lighting sector. Ashley has also worked in lighting maintenance, facilities and project management. His wide ranging experience ensures Ashley is able to comprehensively handle enquiries of both a technical and commercial nature.

One of Ashley’s many strengths is in the development of long term working relationships. He sees a key challenge as being to help you grow your business – your success can only be to our benefit.

Outside work, Ashley is a keen sports fan, particularly golf and rugby. As a result of spending several years working in France, Ashley is also a lover of the French sport, petanque (a very sociable form of bowls, if you didn’t know already).

Ashley Ives - Sales Manager

Ashley Ives – Sales Manager

Alan Kaveney
Internal Sales Supervisor

Tel: 01403 786601


Alan, like Dave Storey, also joined ELP from within the lighting industry. He brings with him a wealth of experience which is of great benefit in his role as Sales Office Supervisor and Key Account handler.

Alan’s experience within the lighting industry has enabled him to develop in-depth product knowledge. This combines with his customer service skills to ensure he always gives the best advice.

In his spare time, Alan is a big fan of National Hunt racing.

Alan Kaveney - Internal Sales

Alan Kaveney – Internal Sales

Christian Medway
Technical Supervisor

Tel: 01403 786601


Christian is responsible for the day to day running of our Technical Department. This is a comprehensive role that includes handling specification enquiries, advising on the conversion of new products, arranging engineers’ workflow and dealing with remedial work. Christian’s role also involves after-sales contact, internal Quality Assurance (QA), specifically dealing with test methods and calibrations.

Christian has an impressive technical background having designed and built control systems and working for one of the UKs largest communications organisations.

Christian is an ICEL Competent Engineer in Emergency Lighting.

In his spare time Christian enjoys the cinema, record collecting and cars.

Christian Medway - Technical Supervisor

Christian Medway – Technical Supervisor

Lauren Lidbetter
Internal Sales Advisor

Tel: 01403 786601


Lauren is responsible for key account order processing.

Lauren joins us having gained experience in sales and project administration with an engineering manufacturer and a systems integrator. Lauren’s previous roles have covered a wide range of disciplines from commercial and project management functions to compiling documentation and working on health and safety procedures. Lauren’s ability to turn her hand to technical and her attention to detail are much in demand at ELP.

In her spare time, Lauren enjoys baking and cycling.

Lauren Lidbetter - Internal Sales Advisor

Lauren Lidbetter – Internal Sales Advisor